THE PROCESS OF COMMUNICATION CUT OF HEALTH COMMUNICATORS FROM HEALTH COMMUNICATION HEAD QUARTERS

Health communicators are in fact the link between people and health workers.
They are volunteers to participate in social health programs. By given the importance of their presence
and increase process of communication cut of health communicators, this research was done to
explore health coaches and communicators' point of view regarding the process of communication cut
of health communicators.
Materials & Methods: This is a qualitative study of content analysis type. Focus group discussions
and depth individual interviews (semi- structural interview) were the used tools to data collection.
Three groups took parts in this study, including: 1; working health communicators 2; cut health
communicators 3; health coaches, discussion saturation was the final point of sessions. In general, 14
FGD sessions and 5 IID sessions took place to accumulate participants' point of view. Content analysis
method was used to records analysis.
Result: In conclusion 328 primary codes were obtained, considering overlap and combination of
codes, 81 codes came out, as a result 3 concepts (theme) were confronted. The measurement of
position was the one, which was put in consideration in this study. The concept consisted of three
main categories: reactions, personal beliefs, and familial-personal position. The main category of
reactions was divided into two sub-groups, medical-health team and family-community with two sub
classes for each of them, the holder and the supportive. The main category of personal beliefs included
two sub-groups, psychiatry and religious beliefs with one supportive sub class for each of them.
Finally the main category of familial –personal position divided into two sub-groups, familial factors
and personal factors with holder and supportive sub classes.
Conclusion: The main reasons for communication cut were summarized as, migration, marriage,
childbirth, employment, education, disease, distant from health centers, inappropriate behavior of
employees and public, and the lack of official attention to their problems. It can be concluded that, the
expectations of communicators should be stated as they are selected, in order to their stability at work.
There is a need for meetings, hold between officials and communicators to present their problems and
uncover their solution, holding ceremonies and providing appropriate programs to absorb financial
resources, acknowledgment is the most efficient way in maintaining presence and maximizing health
communicator program efficacy